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IFAs - Here's your chance to be part of an amazing new Personal Finance book and App #MyMoneyTip
IFA Life is delighted to announce a fun and exciting new initiative to further raise the profile of IFAs and financial planners in a powerful and modern setting. "Financial sense in tweet-sized chunks!”
Welcome to My Money Tip!
IFA Life is delighted to announce a fun and exciting new initiative to further raise the profile of IFAs and financial planners in a powerful and modern setting.
According to a recent report from AVIVA, the Internet now plays a major role in how people access financial advice – whether to find an IFA or to find information on personal finance. The Internet increasingly delivers financial information right across the age spectrum, and is not surprisingly most popular at younger ages.
So how does the financial advice profession deliver quick-and-easy-to-understand information on personal finance to a younger audience and those older but Internet-savvy consumers?
My Money Tip is an exciting idea aimed at providing money tips and financial sense in ‘tweet sized chunks’.
Any IFA or financial planner can submit or tweet a generic tip about managing and handling money in no more than 140 characters (the maxium length of tweets on Twitter). The best 1,001 tips will appear in:
- a paperback book of 1,001 personal finance tweets
- an eBook version
- on the Kindle
- in a consumer facing iPhone App
- on special My Money Tip Facebook and Twitter pages.
Through the book and a variety of Social Networking sites, your tips will have huge reach – and will appeal to people who use the Internet to find personal finance information and who want tips in a quick and easy-to-understand format.
Every contributor whose tip is included in the book and App will receive a special contributor’s badge to include on their website.
HOW DO I ADD MY TIP?
There are three ways:
- Tweet your tip
- Post your tip in our LinkedIn group
- Email your tip to us
- To tweet, simply go to www.Twitter.com and tweet your money tip in under 140 characters (that includes the spaces) – remembering to put @MyMoneyTip at the beginning. Don’t forget to follow MyMoneyTip while you’re there at http://twitter.com/MyMoneyTip
Pro users hint: If you have space, also add #MyMoneyTip at the end of your tip
- To post at LinkedIn, go to our group here and add your 140 character tip in the thread provided
- To email - send your 140 charcter tip to mymoneytip[at]ifalife.com
HOW MANY TIPS CAN I POST AND WHAT DOES IT COST?
There is no charge for IFAs and financial planners to submit a money/personal finance tip; you can submit as many as you wish and you will be credited within the book for every tip accepted (see below for example). Your tips will be spread evenly around the pages of the book and shown randomly on the iPhone App.
You will also receive our special Contributor badge to add to your website to show your clients and site visitors that you took part in the My Money Tip project.
To include your telephone/email and full contact details, website address, Twitter and other Social Media profiles alongside your tips in the book, your contribution is just £29 (includes vat). So the more tips you submit, the better the value for you and the more visibility you receive in the book. You will also receive:
- our Contrutor badge to add to your website
- an electronic PDF copy of the final book
- your practice will be listed on IFA Life’s Foursquare page
- you will be listed as a Featured member on the IFA Life home page
- included in our new IFAs and Financial Planners Social Media directory.
For those wanting a whole page in the book which is solely dedicated to their own tips, your investment is £97 (includes vat).
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Free My Money Tip listing example: “Spend less money than you earn” John Smith, Smith and Co IFA, Cambridge
Premium My Money Tip listing example: “Spend less money than you earn” John Smith, Smith and Co IFA. 4 The Street, Cambridge, CB1 8QZ. (These details will also be listed in our directory of financial advisers using Social Media)
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JOIN IN TODAY!
We want to make personal finance fun, appealing and accessible to both younger people and to those who use Social Media. My Money Tip will help to promote the expertise of the financial advice profession in a simple, broad reaching and modern setting. So don’t delay – submit your tip today and you could be featured in (what we hope will be) a best-selling tips book on Personal Finance!
Tweet, send or post your money tips now and we'll be in touch.
NOT ON TWITTER?
Twitter is rapidly growing in popularity amongst financial advisers as a networking tool, so we strongly recommend that you sign up soon before your name is taken. But if you’re not yet on Twitter you can also post your tip in our special My Money Tip LinkedIn group at http://www.linkedin.com/groups?about=&gid=3976748
Please note
Self-promotional tweets will not be allowed as tips and will not be included. Tips will be restricted to generic and helpful personal finance information e.g. Spend less than you earn etc.
Providers (life, pension, saving, mortgage and investment providers) also have a wealth of valuable information on managing money, investing and saving – and we encourage them to post their tips too.
Your investment in submitting up to ten tips is £497 plus VAT and will be included in a Providers section of the book. Simply send an email to mymoneytip[at]ifalife.com and we’ll be in touch. Limited discounts are available for some smaller Providers – contact us if that’s you.
There is also an opportunity for a limited number of Providers to sponsor the MyMoneyTip initiative in its entirety. Please contact us for further information.
TAKE PART TODAY, and you could be part of one of the most exciting initiatives for years to help raise the profile of IFAs and Financial Planners in the UK.
Got a question? Email to mymoneytip[at]ifalife.com
Please spread the word and retweet this on Twitter
Author: Philip Calvert
Posted: Friday, July 15, 2011 | 6:25:04 PM
Comments
Phil
IFA Life is indeed giving IFAs the opportunity to have their expertise put in front of a very large audience - something that they are not, for the most part doing now through their own efforts. There has been a huge amount of discussion about how IFAs can reach the mass market and the Internet generation, and this is our way of proactively helping.
The crowd-sourced ‘submit a tip’ or ‘submit a chapter’ format is a pretty common in the USA, with contributors delighted to be included in a high profile initiative – and particularly one that could result in the book becoming a best seller. All contributors will be acknowledged in our book, with some having the option to have greater visibility.
We are also looking at a way that IFAs can purchase the final book at cost price so that they can then sell (or give away) copies themselves at a profit. Again, this is a common model in the USA and when contributors do purchase copies of the book, a best seller is all but guaranteed.
When the book is launched, there will be a great deal of PR activity and we are hoping that it will go a long way to helping IFAs reach this important market.
For many years we have been running workshops for IFAs suggesting that they produce their own personal finance ‘product’ such as CDs, DVDs, books or tips books, but with a only a tiny minority taking up the idea. My Money Tip gives IFAs a simple way to be part of an exciting and positive industry initiative without having to write a whole book or go through the production, publication and marketing process themselves.
It’s worth noting too, that all content on the IFA Life website is willingly and freely provided by IFAs, and it goes without saying that without that content, IFA Life would not be a commercial viable initiative.
I hope this helps, and if you have any further questions please feel free to contact me direct.
Regards
Phil