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Open, Random and Supportive? Not something that too many Life, Pension and Investment providers have grasped yet
I've been looking for something that sums up the attitide that Providers and financial brands need to adopt if they are to stay relevant in today's Internet world.
Providers consistently tell me that they "have been looking at using Social Media to engage with IFAs, but don't have the resource, don't have the time, don't have the expertise, are not sure about Compliance and don't know where to start", and finally adding "...and we don't want people talking about us in online forums".
In other words,
- Providers realise they have been slow out of the blocks to embrace Social Media
- they are very keen to embrace it now, but can't/won't for a whole host of reasons
- they want all the benefits, but without going through the pain of a change of mindset and behaviour in how they engage with IFAs.
With so many people professing to be knowledgable on Social Media, it's often difficult to know who to listen to - but it didn't surprise me that in the end it was my friend Thomas Power (co-founder and Chairman of Ecademy) who had exactly what I was looking for.
Thomas has a unique ability and instinct to understand and correctly predict trends online. And yet again he comes up trumps. Please watch, enjoy and comment on this great video of Thomas speaking at a TEDx event.
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Phil
Philip Calvert
Founder of IFA Life
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Author: Philip Calvert
Posted: Wednesday, May 16, 2012 | 1:18:17 PM
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