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Why Advisors Can't Ignore Social Media

These days, your social media presence is more than an opportunity – it's a mandate. 

Thanks to today's social networking platforms and the plethora of digital assets that can be produced with little effort, financial advisors now have the opportunity to connect with current and potential clients in ways that weren't possible prior to the advent of websites, blogs, YouTube, LinkedIn, Twitter, Google+ and Facebook.

Building Trust

Believe it or not, people trust business leaders more when they have an active social media presence. Research conducted by GroSocial shows that 82% of consumers trust a brand more when its senior leadership are active on social media...

Read the full article by Marie Swift on Financial Planning

 

Discover how one IFA attracted business worth £100,000 in fees just from using LinkedIn - click here

 

 

 

 

 

Author: Philip Calvert
Posted: Thursday, July 23, 2015 | 8:23:22 AM


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Comments

10 December 2015 | 3:57:56 PM  Nathan Gray wrote:
Just like normal businesses, if financial advisers are not taking advantage of social media they're really missing out. There are many options to generate a presence on this online space and become an influencer and make clients come to you more organically. With Facebooks ad targeting, you have the ability to get your business saw by the right people with minimal investment.

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