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Why do IFAs have a website?

It's a tricky question to which you might not have given thought recently. 
 
And it’s important because between 47% and 73% of visitors to an IFA’s website leave without visiting another page.
 
This shocking statistic became apparent when we recently worked with a group of financial advisers, and it was the same regardless of how modern or up-to-date their site looked.
 
What’s more, of those visitors who looked at more than one page on their site, only a tiny fraction made an enquiry, and to be honest it makes you wonder why IFAs have a website at all.
 
But with a simple change to their website, IFAs could typically see up to 30% of their site visitors not only visiting more than one page but actually making contact!  It’s a professional grade technique which Internet experts have been using for the last five years but which they rarely talk about.  Yet it costs little, if anything to implement.
 
The IFAs who are joining us at our Social Media and Internet Marketing workshop on the 10th January will learn this feature and the small change they need to make - and we guarantee they’ll be amazed at the results.
 
Don’t miss your chance – you should sign up today

http://www.ifalife.com/articles.asp?AID=1796 

 

 

 

 

Author: Philip Calvert
Posted: Thursday, December 15, 2016 | 9:54:51 AM


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