Articles

More 'financial noise' to come - but don't ignore it

Unless you've been under a rock, you'll know that Twitter is getting many column inches of press at the moment. But Internet analysts Nielsen say that the NEXT big thing on the web is going to be an explosion in the growth of financial services related web tools, resources, self-help sites etc.

Whilst many financial advisers feel that there is already financial information overload - it's only going to get worse. What's more, financial marketers will be concentrating a lot of their efforts on an important 'new' group which is becoming increasingly confident in their use of the Internet - the silver surfers - who are spending more and more time online as the Web continues to enrich their lives.

In fact, only yesterday, the Telegraph reported that silver surfers are also spending more time on social networking websites such as Facebook and Twitter and offered helpful advice and tips on how to surf safely.

So, how much do you know about your clients' Internet habits? Have you asked them as part of your fact finding?

Are you still amongst a breed of IFA who doesn't believe that their clients have any interest in the Internet, or are you embracing the fact that people of all ages use the Web to find information, entertain themselves and to connect with family and friends?

And thinking further ahead - what are you doing to capitalise on clients' interest in the Internet - do you have a plan? If not - we'll help you make one on 17th April 2009.

Click the link below because any member of IFA Life can attend free. Join us at the next IFA Life London networking event and workshop.


Phil 
 

Author: Philip Calvert
Posted: Tuesday, April 07, 2009 | 7:44:32 AM