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Social Media in Financial Services - You still haven't got it yet, have you?
How consumers use the Internet is changing - but many financial advisers simply haven't noticed yet. Yes, you've heard us banging on about Facebook, LinkedIn, Ecademy, Twitter and IFA Life, and they all look like fun sites which can be added to our marketing and communication tools - but have you REALLY stopped to think about social media and how it can not only find you more clients, but how you can use it to add value to your existing clients?
Have you sat down yet and put together your social media marketing strategy?
And we often hear financial advisers say "But my clients aren't interested in the Internet, so why do I need to use social media?"
Oh really? Have you ever asked your clients whether they are interested in the Internet? (Hint - why not add that as a question to your fact find and see what they say).
So while you're thinking about that, take a look at this video. And then sign up for the industry's leading Social Media in Financial Services conference so we can make sense of it all for you and reveal how it all works in our profession.
Philip Calvert
IFA Life
Author: Philip Calvert
Posted: Monday, August 24, 2009 | 3:08:15 PM
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All are welcome and agenda is available on request.
The venue and date schedule is as follows:
IN ASSOCIATION WITH AEGON SCOTTISH EQUITABLE:
Tuesday 8th September Airth Castle Hotel & Spa Resort, Nr Stirling, Central Scotland FK2 8JF
Wednesday 9th September Hilton Templepatrick Hotel & Country Club, Castle Upon Estate, Templepatrick, Northern Ireland, BT39 ODD
Thursday 10th September Rudding Park, Follifoot, Harrogate, North Yorkshire HG3 1JH
Tuesday 15th September Devere Daresbury Park Hotel, Daresbury, Warrington, Cheshire WA4 4BB
Wednesday 16th September The National Motorcycle Museum, Coventry Road, Bickenhill, Solihull, West Midlands B92 0EJ
Thursday 17th September New Connaught Rooms, 61-65 Great Queen Street, Covent Garden, London WC2B 5DA
Tuesday 22nd September The Spa Hotel, Mount Ephraim, Royal Tunbridge Wells, Kent TN4 8XJ
Wednesday 23rd September Macdonald Botley Park Hotel Golf & Country Club, Winchester Road, Southampton SO32 2UA
Thursday 24th September Cadbury House Hotel, Health Club & Spa, Frost Hill, Congresbury, Bristol BS49 5AD