Social Media in Financial Services - You still haven't got it yet, have you?
How consumers use the Internet is changing - but many financial advisers simply haven't noticed yet. Yes, you've heard us banging on about Facebook, LinkedIn, Ecademy, Twitter and IFA Life, and they all look like fun sites which can be added to our marketing and communication tools - but have you REALLY stopped to think about social media and how it can not only find you more clients, but how you can use it to add value to your existing clients?
Have you sat down yet and put together your social media marketing strategy?
And we often hear financial advisers say "But my clients aren't interested in the Internet, so why do I need to use social media?"
Oh really? Have you ever asked your clients whether they are interested in the Internet? (Hint - why not add that as a question to your fact find and see what they say).
So while you're thinking about that, take a look at this video. And then sign up for the industry's leading Social Media in Financial Services conference so we can make sense of it all for you and reveal how it all works in our profession.
Author: Philip Calvert
Posted: Monday, August 24, 2009 | 3:08:15 PM