Social Media in Financial Services Conference 2010

Kindly sponsored by

IFAs are signing up here >>>

Providers and Suppliers are signing up here >>>

Speakers now confirmed from Google, LinkedIn, the BBC, BT Tradespace, Ecademy, The Gate,
Informed Choice IFA and YouTube. More to be announced soon!

See the full programme here >>>

“The only thing worse than being talked about is not being talked about.”

Today, Oscar Wilde’s comments are more relevant than ever to financial services brands in the fast-moving Internet world.

When customers are talking about you online – are you listening? And if they’re not talking about you, what are you doing to engage and kick-start the conversation?

Social media marketing is a powerful and exciting opportunity for financial services brands. But most are “still thinking about it” and missing out on integrating it into their sales, marketing and communication mix.

If you’re not using social media, one thing’s for sure; you’re not hearing what your customers are saying, you’re not truly engaging with them and you’re moving further and further away from them. You’re going to be left way behind unless you build social media marketing strategies now.


Not sure where to start?

If you’re serious about using social media to get closer to your customers, January 2010 sees one of the most exciting and eagerly anticipated eMarketing conferences in years – one that’s specifically focused on helping financial services marketers to network, share best practice and debate key issues on how to use social networking technology to get closer to customers.

IFA Life, the award-winning social networking website for financial advice professionals is proud to present Social Media in Financial Services at the Guoman Tower Hotel, Tower Bridge, London on 13th and 14th January 2010.

See the full programme here >>>


You’ll discover new ideas to interact and engage with target customers and intermediaries online, and to increase your web traffic and conversion rates. With keynote presentations confirmed from Google, LinkedIn, the BBC, BT Tradespace, Ecademy, Informed Choice, The Gate and acclaimed Internet experts, this is one event which financial services marketing and communication professionals and IFA/financial planning firms won’t want to miss!

Check back for details of top speakers as they are announced. Cutting edge content included includes:

• The evolution of social media and why it’s relevant to your financial services brand
• How to use social media to drive more traffic to yours or your clients’ websites and achieve high conversion rates
• Reputation is everything – how to use social media to cement trust and credibility
• Social media psychology – what financial brands need to know about how people behave online
• How to build Community round your financial services brand – proven tips, tools and tactics
• How to get client and colleague buy-in to social media marketing projects
• The truth about how to make your brand, organisation or clients more visible through social media
• How to get closer to customers with social media – starting from scratch
• How to keep control of your brand message in online communities
• How to successfully engage with financial intermediaries online
• Tried, tested and proven techniques to engage with your customers through social media
• How financial PR professionals can use social networks to reach the press and media
• How to identify PR opportunities and threats from social media and user generated content
• The role of mobile technologies in financial services marketing
• How to complement your search marketing initiatives with social media
• Best practice in social media from other industries – pearls, pitfalls, myths and legends
• How to tweet to woo customers – the inside secrets to using Twitter
• Faster ways to analyse customer information that will optimise your online performance
• Build your own social network - or work in partnership with existing sites?
• Startling quick wins with LinkedIn, Facebook, Ecademy, IFA Life and others
• And much more

Attending Social Media in Financial Services will be a new and different experience for many in the industry. This is a serious business event with serious networking to be done - and where sales, marketing and communication experts from life/pensions and investment providers, insurers, creative agencies, media buyers, banks, building societies, mortgage lenders, national IFAs and networks/support companies can meet to learn and share best practice.

You’ll get together with fellow industry professionals, with outstanding presentations designed to discuss new technologies, best tactics, methods and strategies for digital marketers and owners of online strategies.


IFAs are signing up now at VIP prices - click here >>>

Providers and Suppliers are signing up - click here >>>




Highlights from Social Media in Financial Services will also be posted live on Twitter and via Cover it Live here. The conference hashtag is #SocialMediaFS . Feel free to use it now in your tweets and follow updates on Twitter at www.twitter.com/IFALife.

And, join our Social Media in Financial Services LinkedIn Group.





Outstanding venue

The venue for Social Media in Financial Services is the Guoman Tower Hotel, set next to two of the most famous landmarks in the world - Tower Bridge and the Tower of London. Take time too to explore the beautiful St Katharine's Dock - a vibrant waterside environment boasting many restaurants specialising in Indian food, seafood, plus bars, cafes and good traditional food and drink.

Contact us about special accommodation rates at the Tower Hotel.

See the full programme here >>>

Professionals like you who are attending:

• Senior Head of Financial Services, Google UK
• Head of Marketing Technology, the BBC
• Chairman of Ecademy (watch video)
• Head of BT Tradespace
• Digital Director of The Gate Worldwide
• Director Europe, Corporate Solutions at LinkedIn
• Chief Executive of Informed Choice IFA
  
• Heads of eCommerce
• Heads of Sales and Marketing
• Public Relations professionals
• Communications professionals
• Financial services marketing professionals
• Financial services digital marketing professionals
• Media Planners
• Media Buyers
• E-commerce professionals
• Financial journalists
• Financial planners and IFAs
• IFA support companies and suppliers

Partners and Sponsors

A limited number of premium sponsorship packages are available – please contact us on +44 (0)1483 548 666 or email to philip@ifalife.com for details. Please try again later if lines are busy.

Opportunities include:

• Gold sponsor
• Silver sponsor
• Lunch workshop sponsor
• Delegate badge sponsor
• Afternoon workshop (x2)
• Networking reception
• Programme advertising

Media partners

Please contact us for details.


Exhibition

Do you provide products and services to the financial services industry?

Exhibit and network with delegates and significantly raise your profile over the two days of the conference. The full exhibition package is £5,250 plus vat, but when you book immediately, your investment is just £3,887 plus vat for the two days. Includes access to the conference for two people, advertisement profile on IFA Life, feature in IFA Life's Twitter stream, lunch and refreshment on both days and Special Report Quick Wins with Social Media in Financial Services (worth £595).

Contact us for other sponsorship packages: page@pagemedia.co.uk


Programme advertising

If you provide products and services to the financial services industry, you're guaranteed visibility in our conference programme which will be received by all delegates. We have a range of packages available - please contact Nick Page at page@pagemedia.co.uk for further information.


Conference Passes

• Providers and Suppliers both days: £1,575 plus vat. Book immediately and your investment is locked in at only £897 plus vat. Click here >>>
• One day: £850 plus vat. Book immediately: £497 plus vat
• Please enquire about multiple discounts
  
  
• IFAs, Financial Planners - click here for VIP prices and to sign up now
• IFA Life ELITE members: Free

See the full programme here >>>

Personal message from Philip Calvert – founder of IFA Life

“The financial services industry already knows that social media is a startling opportunity to engage with customers in a powerful and proven way. But too many brands are sitting on their hands, can’t get started and are missing out through inaction.

Whether you’re a media planner or buyer, insurance company marketing executive, PR professional, IFA or financial planner – you’ll learn how to get closer to your customers when you join us at Social Media in Financial Services in January.

Don’t miss out on two full days of networking and best practice, with amazing presentations from Google and established experts in social media marketing. It will be the most valuable investment in marketing you’ll ever make.”

Conference passes, sponsorship and exhibition enquiries

Philip Calvert
IFA Life

Telephone: +44 (0)1483 548 666
Mobile: +44 (0)7773 359619
Twitter DM: http://www.twitter.com/IFALife
Email: philip[AT]ifalife.com


Programme advertising and advertising on the IFA Life website

Nick Page
Page Media

Media Lodge
Hope Cottage
Lane End
Hambledon
Surrey
GU8 4HD

Telephone: +44 (0)1428 740554
Mobile: +44 (0)7789 178802
Email: page[AT]pagemedia.co.uk