Instant results after using new marketing guide for financial plannners
IFA Life, the social networking website for IFAs and financial planners has launched a new marketing guide which aims to help financial advisers to market and promote both traditional financial planning and Life Planning within their businesses.
The guide, which is available as a PDF download has been written in response to growing interest amongst IFAs in introducing Life Planning into their client service proposition.
Author of the guide and founder of IFA Life Philip Calvert said today:
"Many IFAs have realised that the financial advice profession needs to make itself far more relevant and appealing to today's consumers, and introducing Life Planning into the mix is helping them to do just that. There are also very clear business benefits to doing so."
But a common issue for many IFAs is that they do not have a marketing plan for their current business model - let alone one for a Life Planning service. Calvert wrote the guide after seeing many IFAs were extremely keen to promote Life Planning after attending training courses with Life Planning pioneer George Kinder.
Philip Calvert continued:
"There is huge excitement amongst IFAs to get their message ‘out there', but marketing training and help has been way down their priority list. From Seminars to Social Media this guide gives them clear, straightforward and easy-to-follow help."
"As well as IFAs looking to market Life Planning, the guide also has many benefits for IFAs looking for general marketing advice for their businesses."
Internet Marketing
A key component of marketing any financial planning business is the Internet. Consumers go to the Internet first to find an IFA, and in addition to using Google they also use social networking websites like IFA Life, Ecademy and LinkedIn to search.
Calvert's guide contains valuable information on how to leverage these websites, in particular LinkedIn. Ian Highton of Essential Financial Advisers in Leicester downloaded the guide and said:
"Thanks to your help I'm now 1st out of over 59,000 LinkedIn members worldwide - that's simply FANTASTIC. And after 24 hours with your marketing guide I'm also 1st on LinkedIn search for Financial Life Planner. Awesome".
IFA Life's guide is available at www.ifalife.com/IFAmarketing
