Welcome to IFA Life - Guide for Providers
Important notes for Providers joining IFA Life
IFA Life has quickly established itself as the leading social network for IFAs, financial planners and mortgage professionals. It's a better, smarter way for the profession to network and for IFAs and financial planners to provide help and support to one another.
IFA Life is pioneering the use of Social Media in Financial Services, and since launch in July 2008, we have been featured in the retail financial press over a hundred times, we’ve been voted as Best Online Financial Community in the 2008 Online Finance Awards and shortlisted for Best Website for IFAs in the 2010 Professional Adviser Awards. Our conference Social Media in Financial Services has been described as the most exciting and innovative industry conference in years.
Not only do we report industry news, but we’re making it too - because as the first social networking website that’s dedicated to IFAs and financial planners we get a lot of attention. IFAs are using the site to network, share best practice, debate key industry issues such as RDR and TCF, assess Providers’ service and products, find events, post press releases and get help with marketing, transition planning, outsourcing and business development.
Providers and Recruiters are also joining IFA Life because it’s an easy and low cost way to get close to IFAs, add value and to advertise products, services and IFA careers/jobs.
We welcome articles, blogs, tips and comments from Providers which are generic in nature - but if you wish to proactively promote your products and services on the website, we offer a range of competitive and effective advertising opportunities. Please talk to your Media Buyer/Digital Agency or contact us direct. (See below for details of contacts.)
Providers who support our events, networking meetings, workshops and conference are assured of high levels of exposure to our IFA/financial planning audience. Again, please contact us for details.
How Providers can advertise on IFA Life
Providers tell us that they’re looking for new, innovative, cost-effective and proven ways to engage with IFAs. Everyone says that Social Media is the way forward - IFA Life is the solution.
At a fraction of the cost of advertising in print and on some other industry websites, we can give you a range of advertising, sponsorship and marketing options – some of which are completely unique and not available anywhere else in the industry. For example, we were the first to run an advertising campaign for a major Provider through Twitter and achieved click through rates at 3.12%.
What's more, with a relatively small investment, companies can use IFA Life to further enhance relationships with IFAs who have already expressed interest in their brand, products and services. Here are some ideas:
- Send us your Press Releases (free)
- Post generic articles (free)
- Featured Provider Product of the Week
- Post product or company-specific articles
- Post details of your seminars and events
- Banner advertising on the home page and sub pages
- Sponsor a section of the Forum
- Undertake membership surveys
- Sponsor our Welcome email
- Sponsor our popular Daily Update email
- Sponsor our seminars and training events
- NEW: Sponsor our conference Social Media in Financial Services
- Listing in the Resources section
- NEW: Feature in our 'Provider Tweets' Twitter stream here
- Post advertisements to a thriving community of IFAs and financial planners who follow IFA Life on Twitter, LinkedIn and other social networking websites
We are also building a directory of all Providers who use Twitter. Feel free to post your Twitter address at this link free of charge.
Don’t let pressure on budgets impact your ability to interact and engage effectively with professional financial advisers. IFA Life offers a unique new way to raise your profile and to attract new business. Don’t miss out – contact us today.
Testimonials
"...our advertising with IFA Life has significantly exceeded our expectations with regard to enquiries and actual conversions, and has turned out to be one of the best value pieces of advertising we have tried." AllAboutSchoolFees.com
Read more >>>
For advertising and sponsorship enquiries, please contact:
Nick Page
Page Media
Media Lodge
Hope Cottage
Lane End
Hambledon
Surrey
GU8 4HD
Telephone: +44 (0)1428 740554
Mobile: +44 (0)7789 178802
Email: page@pagemedia.co.uk
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