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Seminar Marketing Help for IFAs and Financial Planners

Successful Seminar Selling by Philip Calvert is widely acknowledged as the leading book on how to plan, promote and present powerful and compelling seminars which get results.

Hundreds of IFAs and financial planners own this practical, comprehensive book which reveals the secrets of how to dramatically increase sales and profits by hosting your own seminars, workshops, demonstrations and networking events. Like thousands of others, when you own this book you'll discover:

  • Proven techniques to fill up your events every time
  • Why seminars and workshops are key to substantial growth
  • How to plan and market your events
  • How to find hundreds of new prospects through seminars
  • How to achieve conversion rates near 100 per cent
  • How to niche your seminars to achieve the highest levels of attendance and profitability
  • How and when to charge for your seminars
  • How to get your message across with clarity, confidence and conviction
  • How to build instant rapport with your seminar delegates
  • and much, much more.

Packed with real-life examples of how small businesses can benefit from hosting their own seminars and promotional events, this book both informs, educates and inspires.

"If you read just one sales and marketing book this year, make it this one!"

"A must buy for any small business considering a seminar"

I bought this book to get some practical guidance on setting up our own first seminar, and it delivered massive value. I never realised that there was so much to consider, but this book goes into the science of setting up and marketing a successful seminar, in a practical and easy to use format. A must buy for any small business owner considering using seminars as part of their marketing strategy. Martin Bamford, Informed Choice IFA

Own your copy today

Successful Seminar Selling is now sold out, pending a reprint later in 2009. Recent paperback copies have been seen for sale on Amazon at between £75 and £150, so we are delighted to offer IFA Life members a special eBook package for immediate download:

eBook package for IFA Life members

1. Successful Seminar Selling by Philip Calvert in eBook (PDF) format, plus
2. Sell-Out Your Seminars: 36 Tips to Maximise Attendance at your Seminars and Workshops. Packed with valuable and proven hints and tips, this special bonus guide is a MUST if you're in a hurry.

Normal price: £35.00 plus vat
IFA Life members: £24.97 plus vat

Own your copy today. Pay securely by debit or credit card using the PayPal button below. You do not need to have a PayPal account to use this.



Questions or problems with your download? Send an email to admin[AT] We'll be happy to help.

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